This year, Allure magazine celebrates 20 years of covering all things beauty. While shipping the next issue and jetting off to global fashion weeks, Editor in Chief Linda Wells reflected on Allure's two decades. To find out how the magazine has evolved, what Wells thinks about bringing curvier women into the fold and the best beauty advice she knows, check out our Q&A now!
How was Allure received at its launch? The reaction to Allure's first issue was mixed, to put it gently. Some people loved its energy, the deliberate rawness and audacity of its design, and the bold voice in the writing. But a number of advertisers were outraged and called me into their offices to tell me so, not so gently. To quantify the reaction: by the fourth issue, which was in July, we dwindled to 10 and a half pages of advertising.
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