
He shattered sales records with his Nicole by OPI nail polish line, so it's no surprise that Justin Bieber is breaking records with his first prestige fragrance launch, Someday. In fact, Someday has grossed more than US$3 million in sales at Macy's in just under three weeks, which is prompting industry experts to call it the most successful celebrity scent launch EVER. "If it sustains this momentum, it will become the number-one-selling fragrance of 2011," Karen Grant of market research firm The NPD Group told WWD. And with a commercial featuring Justin in a gravity-free NASA training jet set to debut later this year, one can only imagine what kinds of sales the fruity gourmand scent will reach.

