It's not every day that Paris Hilton gets serious. Since bursting into the spotlight alongside then-BFF Nicole Richie in The Simple Life, Paris became famous for her ditzy demeanour, an image she's been shrewd enough to cultivate and capitalise on. But the real Paris is a sharp businesswoman who's built a fragrance and fashion empire that Donald Trump would be proud of. Derek Blasberg interviews her in "The Business of Being Paris" about said empire for V magazine, but it's the accompanying photo shoot that caught our eye. Photographed by Daniele + Iango, it's all blunt bangs, black liner and bondage gear. We almost didn't recognise her, but then Paris is in the business of reinvention. Do you like her look?

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