The story of AVEENO® ACTIVE NATURALS® begins back in 1945 when the brand’s Soothing Bath Treatment was introduced by the Musher Foundation in conjunction with the Mayo Clinic. The Soothing Bath Treatment featured 100 percent colloidal (finely-milled) oatmeal which helped to soothe dry, irritated skin and lock in much-needed moisture. It soon became the brand that dermatologist recommended to patients suffering from any skin irritation ailments.
Fast forward to 2000, and AVEENO® released its first line of baby products on the back of 55 years of skin soothing goodness. But 2002 brought even bigger news when AVEENO® launched POSTIVELY RADIANT™ with Active Natural soy. The benefits of soy were first discovered in Asia in soybean factories – the workers who regularly handled soy found they had especially soft and even-toned hands. Experts at AVEENO® discovered a way to retain its’ natural active strength to even skin out tone and texture, making the skin’s natural appearance more radiant.
The brand continues to develop exciting and innovative products that harness the potent power of the Earth’s natural ingredients and are enhanced by scientific rigor. It’s little wonder the brand’s been recommended by US dermatologists for 60 years!
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Read more http://www.bellasugar.com.au/History-Behind-AVEENO-Active-Naturals-15004813