Since first hearing about the new Estée Lauder Pure Color Wild Violet Makeup Collection by Tom Pecheux when we caught up with the man himself, we've been dying to tell you more about it. And now we finally can as it's just hit counters! It's the first campaign to be fronted by the gorgeous Liu Wen, who joined the Estée Lauder family back in April last year. Liu looks a vision in violet as she wears a winged-out smoky eye and mauve-pink lip. As with all of Tom's collections, Wild Violet is packed colour, but everything's still extremely wearable. The Wild Violet Pure Color Five Color EyeShadow Palette ($85), which is a beautiful blend of neutrals with a punchy purple thrown in, is the perfect example of just how well Monsieur Pecheux understands what women want. Also check out the new Pure Color Nail Lacquers which range from classic colours to major fashion statements. So much to check out . . . we certainly suggest a swing by your nearest Estée Lauder counter very soon for a quick looksee and play!