If you had to pick one of the most unlikely Beliebers out there, Drew Hemingway would be up there, no? We're not knocking Justin Bieber and his appeal (we've heard the screaming girls) but we're just saying that the great-granddaughter of Ernest Hemingway isn't who we'd expected to see as his leading lady in his perfume ad.
Just to be clear, Dree only stars in the print campaign for Someday - it isn't her that Justin flies through the air with in the commercial - and it looks to us as though the duo may even have been shot separately by Terry Richardson. But what do you think about Justin choosing a 24-year-old to star in the ad? Do you think it's a ploy to pitch Someday to a more mature audience? Reckon it'll work?