You've Heard of Vajazzling, Well Now Comes Pejazzling. Really.

Vajazzling - the art of applying glitter and jewels to the, ahem, female pubic area - is having a moment again. It first hit the headlines last year when Jennifer Love Hewitt declared on TV that she was a big fan. Then it kind of went away a bit, but now it's back, in part thanks to UK reality show The Only Way is Essex, in which one of the stars offers the service in her beauty salon.

Now in a bid not to appear sexist, or exclude anyone, the trend has morphed into pejazzling - you guessed it, the male equivalent, where guys can decorate their nether regions with crystal crosses and the like. Apparently salons in the UK say that 40 percent of their current vajazzling clientele is made up of men so a site that supplies crystals for the reality show has created Pejazzles, a range of male crystal designs to, umm, meet demand. The good news for guys wanting to be amongst the first pejazzlers in Australia is that the site ships here. Prices start from $10.60 and go up to $17.60 for a jazzy barbed wire design. It certainly gives new meaning to the term disco balls.

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