We were so happy with Rimmel London signed indie chick Zooey Deschanel to be its new ambassador and the actress/singer has just unveiled her latest campaign for the makeup brand as the face of the reformulated Lasting Finish Lipstick. So what changes has Rimmel made to its iconic lippy? Well it packs more of a punch asd it's now enriched with 50 percent longer-wearing colour-boosting pigments so you get an intense wash of colour for up to eight hours. The packaging has also been given a sleek and sexy makeover and the range offers 21 shades, of which are favourite are Firecracker orange, Alarm red and Heartbreaker fuchsia which Zoe wears in the ad. What do you think of the new campaign? Are you keen to try the product?